Hatch logo mural

Hatch 44, a wonderful breakfast/brunch/lunch cafe in Metuchen, NJ hired me to create 4 murals for their brand new location. This was one of the exterior murals meant to feature their logo.

In the process of designing this mural and adding floral and botanical elements around the logo to give it the boho feel that the client wanted, it turned out that the client loved the final result so much that they decided to use it as one of their main logos and put it on their merchandise and branding collateral. Just a cherry on top of the sundae that was this fun project.

Client: Hatch 44, Metuchen, NJ

Sketches: