chili’s:
Create-a-pepper campaign
I am so grateful to have recently partnered up with Chili’s for their yearly Create-A-Pepper campaign, which they run to create awareness and raise funds for St. Jude Research Hospital and help them fulfill their mission of curing childhood cancer. When someone donates $1 to the campaign at Chili’s, they get one of these coloring sheets that they can color or decorate anyway they want.
This was such a fun project and I am so happy to be able to contribute to this wonderful campaign.
Client: Chili’s
Art Direction: Luz Infante-Rodriguez
The direction for this project was completely open. I received an example coloring page sheet for reference, and I had the freedom to design anything I wanted. I ran a few phrases by the art director and they ended up liking “Brighter Futures," which spoke to the futures of the children at St. Jude who are fighting for their lives and will hopefully go on to have brighter futures.
I drew sunshine and the sky to represent and go along with the brightness and hopefulness of the message.