cyclelogic

Branding created for a campaign aimed at encouraging people in urban areas to use their bicycles more for commuting in order to save time and money, stay healthier, and keep the air cleaner in their communities.

I was inspired by bicycle wheel tracks when creating my logo so I researched all of the different types of bike tracks, redrew a few in Illustrator and then repeated them in a circular pattern to mimic the shape of the wheel itself. The blue-green brand color symbolizes clean air and nature.

I was inspired by bicycle wheel tracks when creating my logo so I researched all of the different types of bike tracks, redrew a few in Illustrator and then repeated them in a circular pattern to mimic the shape of the wheel itself. The blue-green brand color symbolizes clean air and nature.

Poster describing the brand in more detail. The wheel variations at the bottom are the different types of tracks I explored that also work as variations on the logo and could be used as graphic assets in brand materials.

Poster describing the brand in more detail. The wheel variations at the bottom are the different types of tracks I explored that also work as variations on the logo and could be used as graphic assets in brand materials.

To keep the wheel idea going, I decided to make these spinning business cards that reveal information as the top part of the card spins.

To keep the wheel idea going, I decided to make these spinning business cards that reveal information as the top part of the card spins.

The backs of the cards would come in the four colors of the brand, the core brand color along with the three secondary colors, which refer to traffic signals.

The backs of the cards would come in the four colors of the brand, the core brand color along with the three secondary colors, which refer to traffic signals.

Some of the wheel variations are used in these posters for the actual bike wheels. The posters are informational and offer simple facts that try to convince people to use bicycles more.

Some of the wheel variations are used in these posters for the actual bike wheels. The posters are informational and offer simple facts that try to convince people to use bicycles more.

I added my own bike illustrations to these posters to give them a more quirky feel.

I added my own bike illustrations to these posters to give them a more quirky feel.

Long subway posters that flow from one to the next as they are placed along the top of the subway car.

Long subway posters that flow from one to the next as they are placed along the top of the subway car.

Bus advertisement.

Bus advertisement.

In addition to creating the branding for this campaign, I also designed an app that would help people track their progress on their bikes, compete with friends, and search for bike maps and routes, which would have a comment option, where friends could note any accidents, detours, or tips, making the whole experience more social.

In addition to creating the branding for this campaign, I also designed an app that would help people track their progress on their bikes, compete with friends, and search for bike maps and routes, which would have a comment option, where friends could note any accidents, detours, or tips, making the whole experience more social.

A few screens from the app interface. The home screen would have a circular design, referencing the look of the brand, each section of which could be clicked to reveal new information.

A few screens from the app interface. The home screen would have a circular design, referencing the look of the brand, each section of which could be clicked to reveal new information.

CycleLogicTshirts.jpg
A sample invitation for a group event hosted by the campaign. To continue the hand-drawn look, I drew out a font to use on the invitations.

A sample invitation for a group event hosted by the campaign. To continue the hand-drawn look, I drew out a font to use on the invitations.