Color museum

Color Museum is a fictional museum that I created as part of my graduate program at Pratt Institute. Creating a brand for a museum was a very interesting and challenging project. I wanted to explore color as it's so multifaceted and has so many different deep-rooted meanings in different cultures. Color triggers superstitions, signifies important life events, and has psychological meanings. In my logo, I wanted to represent this multifaceted quality of color in a simple drop shape, inspired by dripping paint. Using just one color in varied shapes in the logo also allowed me to have several differently colored versions of the symbol that could be used on all of the museum materials.

Proposed color palette and fonts for the brand. The secondary colors are for the varied shades inside the logo symbol.

Proposed color palette and fonts for the brand. The secondary colors are for the varied shades inside the logo symbol.

Fold-out business cards with a dye cut of the drop symbol, envelope and letterhead.

Fold-out business cards with a dye cut of the drop symbol, envelope and letterhead.

Museum tickets, separated by color into categories for general admission, members, students, and seniors. The drop shape of the logo at the bottom of the tickets is a sticker that people would pull off to place onto their shirts for entry.

Museum tickets, separated by color into categories for general admission, members, students, and seniors. The drop shape of the logo at the bottom of the tickets is a sticker that people would pull off to place onto their shirts for entry.

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Museum signage, also categorized by color. I wanted to have a bit of fun with the drop symbol with the signage so I added small details to it to make it relevant to the signs.

Museum signage, also categorized by color. I wanted to have a bit of fun with the drop symbol with the signage so I added small details to it to make it relevant to the signs.

Square subway posters with color maps made out of different materials, such as watercolors, colored powders, and pencil lines.

Square subway posters with color maps made out of different materials, such as watercolors, colored powders, and pencil lines.

Long subway posters with the word "color" made out of watercolors and colored powders.

Long subway posters with the word "color" made out of watercolors and colored powders.

Packaging for the museum shop using the drop shape of the logo as bag handles. The two flaps of the gift box push into each other to create the brand drop shape at the top of the box.

Packaging for the museum shop using the drop shape of the logo as bag handles. The two flaps of the gift box push into each other to create the brand drop shape at the top of the box.

When the gift box is opened, the interior is bright yellow.

When the gift box is opened, the interior is bright yellow.

The museum brochures would be made into the brand drop shape as well, held together with Chicago Screw so they fan out when opened.

The museum brochures would be made into the brand drop shape as well, held together with Chicago Screw so they fan out when opened.

Interior of the brochure is color coded.

Interior of the brochure is color coded.

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Sample invitation to a museum event. It would come in a plain white envelope with a dye cut of the brand drop shape on the front. The back of the invitation itself would be color blocks so that as the invite is being pulled out, the drop shape would change into the different colors of the brand.

Sample invitation to a museum event. It would come in a plain white envelope with a dye cut of the brand drop shape on the front. The back of the invitation itself would be color blocks so that as the invite is being pulled out, the drop shape would change into the different colors of the brand.

All of the museum collateral.

All of the museum collateral.

When creating the website for the Color Museum, I used the overlapping color shapes of the logo for the design. As each shape is rolled over, it changes color and reveals general information relating to that specific section. Once the section is clicked, each shape turns into a sub-section within that page. Each of these interior pages works the same as the homepage: when rolled over with a mouse, each section becomes brighter, and when clicked, they reveal information about the subject.

When creating the website for the Color Museum, I used the overlapping color shapes of the logo for the design. As each shape is rolled over, it changes color and reveals general information relating to that specific section. Once the section is clicked, each shape turns into a sub-section within that page. Each of these interior pages works the same as the homepage: when rolled over with a mouse, each section becomes brighter, and when clicked, they reveal information about the subject.

 

Sketches

Below are just a few of the sketches I made when thinking of the logo and the poster designs.