Color Museum is a fictional museum that I created as part of my graduate program at Pratt Institute. Creating a brand for a museum was a very interesting and challenging project. I wanted to explore color as it's so multifaceted and has so many different deep-rooted meanings in different cultures. Color triggers superstitions, signifies important life events, and has psychological meanings. In my logo, I wanted to represent this multifaceted quality of color in a simple drop shape, inspired by dripping paint. Using just one color in varied shapes in the logo also allowed me to have several differently colored versions of the symbol that could be used on all of the museum materials.
Below are just a few of the sketches I made when thinking of the logo and the poster designs.